Building venture-scale products that shape industries

Partner and Director of Product Strategy & Design at Rule1 Ventures, a venture studio building and funding early-stage B2B SaaS companies

• Launched 9 portfolio companies from concept to market, supporting $25M+ in venture capital deployment and contributing to the fund's 29% IRR and 1.64x TVPI. Pitchbook top-decile performance for 2021 vintage. (Red Sentry, BankShot, FactorCloud, TruckerCloud, Deliverlitics, FeeCentral, Procella, and others)
• Built and deployed a suite of AI agents and automation systems that enhanced analytics, customer insight, operational efficiency, and sales performance across the studio and portfolio companies (key examples):
• Led PLG initiatives across portfolio companies, increasing signups by 25%, improving conversion rates by 20%, and boosting retention rates by 15% through Pendo, PostHog, and Stripe integrations
• Partnered with CEOs and founders to guide ventures from concept and discovery through product-market fit, implementing quarterly roadmaps, Agile 2-week sprints, and standardized release cycles aligning teams.
• Led shared services design team of 8+ creatives and engineers, standardizing portfolio-wide design system via shared component libraries and increasing delivery velocity by 40%. Chromatic, Storybook.js, React.
• Served as Entrepreneur-in-Residence (EIR) for FireboltAI RPA/OCR platform, managing product vision, roadmap, dev team of 6, customer discovery, pricing model, and go-to-market strategy
• Managed, designed, & developed 9 portfolio companies’ web properties, messaging, and branding systems.

Led product design and roadmap execution at Sideqik, consolidating fragmented modules into cohesive end-to-end influencer marketing workflow

• Shaped roadmap and embedded Agile methodologies by working directly with CEO, board, and stakeholders to prioritize features aligned with market trends and customer-backed requests
• Led 12-person cross-functional team to execute complete platform redesign and re-architecture, merging six disjointed modules into unified influencer discovery and campaign workflow
• Established Customer Advisory Board (CAB) to identify pain points and prioritize enhancements that improved retention and platform usability
• Designed and built atomic, component-based design system for consistent, scalable development across all product lines
• Drove product strategy through acquisition, maintaining team continuity and ensuring seamless integration of design operations
• Transformed user experience resulting in measurable engagement improvements and stronger product-market fit for mid-market customers

Employee #14 at OneTrust, the $5.3B data privacy and GRC leader with 15,000 customers, holding cross-functional leadership during hypergrowth

• Led design and development of myOneTrust customer portal for licensing, billing, and user community management, managing team of 8 while serving as internal CRM and tenant management system integrated with Salesforce
• Directed and built PLG initiative for CookiePro and OneTrustPro, capturing SMB and mid-market segments and achieving 6-figure MRR within 90 days through WordPress, Chargebee, and Stripe integration
• Managed 5-person team overseeing 12 global web properties serving 500k+ monthly users, architecting single-click reusable deployment system to streamline launches and reduce time-to-market
• Built inbound lead-gen tool integrated with Salesforce that consistently produced multimillion-dollar deals showcased at industry events, becoming invaluable growth tool using React and SFDC
• Partnered with 14 PMs across concurrent roadmaps to align UX and feature delivery through one-week sprints and three-week Agile release cycles, accelerating velocity and improving user adoption
• Mentored and grew 12-person design team, championing internal design programs and componentization methodologies while creating atomic, mobile-first design system to unify UI across products